Zeeva X Elsewhere

CAMPAIGN · PRODUCTION · DESIGN SYSTEMS · MOTION · SOCIAL · PAID MEDIA

Art Direction / Brand Identity / Visual Direction

THE CHALLANGE:

Truist needed a visual identity flexible enough to scale from a single Pinterest campaign into a full paid media and video rollout across social channels. One rooted in Truist's stability with a fresh angle for a young and wealthy audience being targeted for their new line of business that is expert-backed investment advice.


I collaborated closely with strategy from the earliest concepting stages to help develop three audience personas to shape a series of articles built around the lifestyle for this audience.

I collaborated closely with strategy from the earliest concepting stages to help develop three audience personas to shape a series of articles built around the lifestyle for this audience.

Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1

THE SOLUTION:

I was responsible for developing the visual direction and type treatment across every format. The Pinterest campaign expanded into five concepts built around the personas’ interests by combining stock imagery and footage with motion graphics that helped carry the energetic tone.


Separately, I contributed to social assets and video for a Truist article covering the partnership between a Truist managing director and Kobalt Music's CEO. I was responsible for creating the director's treatment, which included a shot list, location scouting, and a storyboard for the shoot at Kobalt's California office.

Separately, I contributed to social assets and video for a Truist article covering the partnership between a Truist managing director and Kobalt Music's CEO. I was responsible for creating the director's treatment, which included a shot list, location scouting, and a storyboard for the shoot at Kobalt's California office.

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