Zeeva X Elsewhere

CAMPAIGN · PRODUCTION · DESIGN SYSTEMS · MOTION · PRINT

Art Direction / Brand Identity / Visual Direction

THE CHALLANGE:

Houston was in the middle of a severe drought, and the city's largest water and wastewater company wanted to share a reminder to encourage residents to be more mindful of their water use, like cutting back on how often they water their lawns.


While the brand identity for the campaign was already established, I was brought on as the lead designer on the account to develop the tone and energy for the motion assets across the videos.

While the brand identity for the campaign was already established, I was brought on as the lead designer on the account to develop the tone and energy for the motion assets across the videos.

THE SOLUTION:

What started as a single video grew into four videos I edited over the course of the project with event collateral for a summit. The project consisted of 4 promotional videos, print collateral, social media, paid media, and pop-up displays. Beyond the core campaign, the client wanted materials to bring investors together for a summit for a lunch-and-learn on the campaign.


In addition, the campaign extended into an Earth Day activation at Discovery Green, where I created a pop-up display, table, and tent graphics to promote the campaign and to hand out the brand's brochures and trifolds with more information to the public.

In addition, the campaign extended into an Earth Day activation at Discovery Green, where I created a pop-up display, table, and tent graphics to promote the campaign and to hand out the brand's brochures and trifolds with more information to the public.

Large Project Gallery Image #1
Large Project Gallery Image #1

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