Truist Bank

BRANDING · CAMPAIGN · PRODUCTION · MOTION · SOCIAL · STYLING · UGC

Art Direction / Brand Identity / Visual Direction

THE CHALLENGE:

A DJ approached me with a bare-bones idea for an event promo. The timeframe restricted us to one day to style and shoot everything, leaving only the next few days to produce and promote the video before the event.


I built a moodboard and gathered video references to establish tone and energy, then developed a storyboard and shot list designed to maximize a single day of shooting.

I built a moodboard and gathered video references to establish tone and energy, then developed a storyboard and shot list designed to maximize a single day of shooting.

THE SOLUTION:

I led creative direction from pre- to post-production: storyboarding, filming, directing, styling, mixing sound, and editing the final cut with an editorial touch. Working closely with the DJ kept the promo true to the original idea, even under the tight timeline.


I color-coded my timeline layers to build an editing system that made beat matching faster and more precise. The result turned a limited-scope concept into a UGC promo that actually drove turnout. The event drew a strong turnout and brought the same high energy the promo set out to capture.

The result turned a limited-scope concept into a UGC promo that actually drove turnout. The event drew a strong turnout and brought the same high energy the promo set out to capture.

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