Truist Bank

CAMPAIGN · PRODUCTION · DESIGN SYSTEMS · MOTION · PRINT

Art Direction / Brand Identity / Visual Direction

THE CHALLANGE:

Houston was in the middle of a severe drought, and the city's largest water and wastewater company wanted to share a friendly reminder encouraging residents to be more mindful of their water use, like cutting back on how often they watered their lawns.

While the brand identity for the campaign was already established, I was brought on as the lead designer on the account to develop the tone and energy for the motion assets, shaping how the message would feel across video.

THE SOLUTION:

Beyond the core campaign, the client wanted materials to bring investors together at a gala to see where their investments had gone. I edited the videos shown at the event; what started as a single video grew into four over the course of the project.

The campaign also extended into an Earth Day activation at Discovery Green, where I created a pop-up display, table, and tent graphics to promote the brand's brochures and trifolds, along with free giveaways for the public.

Large Project Gallery Image #1
Large Project Gallery Image #1