Campaign and motion direction for Truist Bank was originally developed for Pinterest and later extended to commercials and social content. The lifestyle campaign targeted younger high-earning audiences to encourage engagement with different kinds of investing by leading them to articles on their website. I collaborated closely with the strategy to develop three personas to help shape the campaign visuals targeted to each.
In an era where seamless digital experiences define user expectations, the Dello Fintech Banking App emerges as a beacon of innovation in the financial technology landscape. This case study delves into the user experience (UX) design journey undertaken to transform conventional banking interactions into intuitive, efficient, and user-centric experiences.
As traditional banking institutions grapple with the evolving demands of a digital-savvy clientele, Dello steps forward with a visionary approach to redefine how users engage with their financial resources. The intersection of cutting-edge technology, user-centered design principles.
