Pella Windows
I developed a branding package and social kit to help shift Rive’s visual identity without losing what made the brand credible in the first place. The quality and craftsmanship had to come through the branding at every touchpoint.
THE CHALLANGE:
Rive Woodcraft came to me looking to reposition their brand. They had an established client base, but wanted to attract a newer audience who valued craft and quality over speed and convenience. People who see a piece of furniture as an experience not just a purchase.
I led the brand strategy and visual direction from start to end: a custom letter-mark, color palette, typography, and a illustrated character style that gives the brand personality and a point of view without being cheesy and sacrificing sophistication. I built a moodboard to pin down the emotional tone we were chasing by using photography that captures the feeling and lifestyle the brand is repositioning.
THE GOAL:
Give Rive Woodcraft Inc. a design system built to grow with them. One with range to flex across social, print, and product, while staying recognizably tasteful theirs.
