Brighthouse Financial
THE CHALLANGE:
Translate dense topics, like relationship building, client retention, and tax season prep, into social content that feels relevant and useful, while pushing the brand's visual language forward.
Brighthouse needed to read as a credible authority to financial professionals while staying approachable to everyday consumers. I helped develop the design systems behind their social presence to do both, evolving their visual identity and producing content that consistently drove traffic to their articles.