MetroPlus Health | Screens

BRANDING · CAMPAIGN · PRODUCTION · MOTION · SOCIAL · STYLING · UGC

Art Direction / Brand Identity / Visual Direction

THE CHALLENGE:

A DJ approached me with a bare-bones idea for an event promo. The timeframe restricted us to one day to style and shoot everything, leaving only the next few days to produce and promote the video before the event.


I built a moodboard and gathered video references to establish tone and energy, then developed a storyboard and shot list designed to maximize a single day of shooting.

I built a moodboard and gathered video references to establish tone and energy, then developed a storyboard and shot list designed to maximize a single day of shooting.