Alexxx - I Got You
THE CHALLANGE:
Rive Woodcraft came to me looking to reposition their brand. They had an established client base, but wanted to attract a newer audience of people who valued craft and quality over speed and convenience, and who saw a piece of furniture as an experience, not just a purchase.
The brand needed a system built to grow with them. One with enough range to flex across social, print, and product, while staying recognizably, tastefully theirs. I began by builing a moodboard to pin down the emotional tone we were chasing and using photography that captured the feeling of the space and lifestyle the brand wanted to be part of.
THE SOLUTION:
To get there without losing what made the brand credible in the first place, I led the brand strategy and visual direction end to end: a custom letter-mark logo, color palette, typography, and an illustrated character that gave the brand personality and a point of view without tipping into cheesy or sacrificing sophistication.
The result was a cohesive identity where quality and craftsmanship came through at every touchpoint giving Rive Woodcraft a brand that could scale with them as they grew into this new audience.
