Brighthouse Financial
THE CHALLANGE:
Translate dense topics, like relationship building, client retention, and tax season prep, into social content that feels relevant and useful, while pushing the brand's visual language forward.
Brighthouse needed to read as a credible authority to financial professionals while staying approachable to everyday consumers. I helped develop the design systems behind their social presence to do both, evolving their visual identity and producing content that consistently drove traffic to their articles.
THE SOLUTION:
As part of the creative team, I worked alongside editors and strategists to design assets that pushed Brighthouse’s visual language forward. These systems needed to be recognizable across the brand's social content, but flexible enough that they could be adjusted when needed.
As the design lead, I created the graphics for Brighthouse’s first LinkedIn Live. This included choosing a visual direction by developing the on-screen treatment, title cards, and motion graphics for two financial advisors discussing expertise-building and client trust.
