Houston Public Works
THE CHALLANGE:
Pella Windows wanted to increase their sales by promoting the fact that their windows help reduce noise. They are high-quality windows, so marketing the audience that could afford the windows but also convincing them why they should pull the trigger.
I was involved from the very beginning, collaborating closely with editors, strategists, and project managers on pitching, concepting, and creating the initial visuals brought to the client. We then concepted an idea of someone enjoying their view peacefully by looking out of their window greatful gor their new windows reduce outside noise.
THE SOLUTION:
Working closely with the broader team, I helped shape the campaign's positioning and creative angle, then led the visual direction and motion graphics. This included title cards with location-targeted phone numbers for different markets, along with visuals adapted for a variety of paid media placements.
The result was a high-quality campaign video with a cohesive system flexible enough to scale across seasons, channels, and promotional periods while staying consistent with the Pella Windows brand. The scope called for a design system that could apply across commercials, social content, web banners, and print collateral, including direct mailers and a promotional piece featuring talent on behalf of the Pella brand.
