Brighthouse Financial Social Media
THE CHALLANGE:
Alexxx came to me with a song he'd written and an idea for the video, but wasn't sure where to start. He wanted help shaping that idea into something clear and fully realized on screen, within a tight scope and timeline for production
I pulled references across film and music videos and organized them into a presentation that broke down exactly what we'd borrow from each: camera movement from one, mood from another, color grading from a third. Hero films alongside Reggaeton and Hip-Hop classics became the throughline, giving the video a language that felt filmic while staying rooted in the genre.
THE SOLUTION:
The video needed to feel like Alexxx specifically. Not just polished but grounded in his story, his taste, and the city he's from. I helped pin down his ideas into a clear path forward, building out a presentation and storyboard that turned the song's narrative into individual scenes tied to his background and to New York locations and moments true to who he is as an artist.
The video hasn't been shot yet. This is the pre-production phase, but the creative direction is fully locked in, with motion graphics planned for the rollout ahead of release.
